We welcome Monica Roland, of Teleion Consulting, to speak to us about the many facets of email marketing: From conceiving and managing campaigns to building HTML emails and much more in her presentation, Developing for Email Marketing.
Email is its own special snowflake. Things that work when coding for the Web don’t work in email. In this Meetup Monica Roland will discuss some of the technical challenges of coding HTML for email, and how it differs from the Web. She’ll also cover ways in which you can use data to drive highly dynamic and personalized communications to customers and prospects. And, she’ll briefly touch on how analytics, AI, and machine learning are rapidly driving the next phase of personalized communications, digital marketing and marketing automation.
About the Speaker:
Monica Roland works as the Digital Marketing Practice Manager at Teleion Consulting. She oversees a team of HTML content and email deployment managers. Roland has deployed several large-scale email marketing and lifecycle programs for Fortune 100 companies. Monica earned a degree in English Literature at the University of Idaho, and has an MBA from Seattle University. She began her career in public relations and corporate communications.
The SU Web Developers Meetup is open to everyone, so please join us. Events are sponsored by the SU Web Development Certificate program.